Dr Wildman served as Chief Science Officer for Post Holdings active nutrition brands, including Dymatize and Powerbar for about a decade, and has chaired the sports nutrition committee at the American Herbal Products Association for about the same amount of time.
“Coming out of Dymatize, I had a lot of momentum and relationships right through from supply chain and ingredient innovation to regulatory compliance, and also with professional sports and athletes,” Dr Wildman told us.
And he is leveraging every aspect of his career for his new brand: TYM Active Nutrition (TYM is pronounced time).
The company’s website went live earlier this year, and currently features four products: Whey isolate, a pre-workout, micronized creatine, and a DHA omega-3. These pilot products have been available to select relationships, like the Women’s Football Alliance and the NFL Alumni Academy, explained Dr Wildman, and the official launch of the brand is later this fall.
It’s not just relationships with professional training facilities, gyms, coaches, and athletes, but Dr Wildman’s experiences in the industry means he has strong relationships with ingredient suppliers, manufacturers, testing institutions, university researchers, and equipment manufacturers.
A key focus is the certifications – Dr Wildman said he is committed to achieving more certifications for his products than anyone else. He has been working with LGC to achieve Informed Sport certification and is the first brand to offer LGC’s soon to launch Informed Protein certification.