Zevia starts trading on NYSE: ‘Consumers are increasingly averse to added sugars…’

Food, Fitness & Wellness

The Los Angeles-based firm announced the pricing of its IPO of 10.7m shares at $14, and also granted underwriters a 30-day option to purchase up to an additional 1.6m shares of its Class A common stock at the IPO price, less underwriting discounts and commissions.

Zevia​ enjoyed a stellar year in 2020, increasing net sales by 29% YoY to $110m, while increasing gross margins from 43% to 45%. While it posted a net loss of $6m last year, it was in the black in the first three months of 2021, and – according to an S-1 form​ filed with the SEC on June 25, “anticipate[s] enhancing our profitability in the coming years.”

Zevia said growth was coming from a combination of velocity gains, a surge in its e-commerce business (now accounting for 13% of sales), and increased distribution, with products now available on Amazon, Zevia.com, and 25,000+ retail locations in the US and Canada. 

In the US market, it said, “There is significant opportunity for our products in the drug, warehouse club, convenience, and foodservice channels, which accounted for more than 50% of carbonated soft drink sales in the US.”

However, Zevia also sees opportunities for international expansion beyond the US and Canada: “We are particularly focused on regions such as Western Europe, Latin America, and Asia where there have been significant sugar tax implications, as well as further legislation to combat sugar consumption.”

According to SPINS data for the 52 weeks ended May 16, 2021, retail sales of Zevia grew 25% YoY, outpacing 9% growth in the overall zero calorie soda category, said the company, which says its offerings are becoming increasing relevant as consumers seek to reduce their sugar intake and avoid artificial sweeteners (sucralose aspartame, ace K), which still dominate the diet soda category.

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