While you may not be keeping up with the Kardashians, chances are if you’re reading this, you are keeping up with health and wellness trends.
Kourtney Kardashian Barker recently introduced Lemme, a new supplement brand that the company said are science-backed, clean and packaged in 100% post consumer-recycled materials.
After launching wellness platform Poosh in 2019, Kardashian Barker began learning about products and health issues that were important to her community. Three years later, Lemme has debuted, described as a culmination of the reality star’s decades-long passion for health and wellness, with five years of research leveraging a team of scientists, MDs and botanists.
Under the influence
According to research from Statista, influencer marketing has more than doubled since 2019.
“Over the last several years, influencers have leveraged their public image and personal brands to not only market products, but to create ones of their own. The Kardashians are not new to this concept and with Kourtney Kardashian being extremely health-driven, it isn’t surprising to see her launching a wellness brand, specifically one that utilizes one of the industry’s hottest new ingredients: ashwagandha,” said Haleigh Resetar, SPINS Corporate Communications Specialist.
“Given her and her family’s public image, her promotion and creation of a product that uses ashwagandha could further bring this ingredient into limelight for both her brand and others. On Instagram alone, her 201M followers have seen her post about this product and mention the main ingredient being ashwagandha; which is big press for an up-and-coming botanical. While ashwagandha’s popularity is already pretty well established, this extra publicity may certainly lead to additional growth,” Resetar said.