“Inner Immune is the only immunobiotic beverage on the market,” said Caroline Beckman, Nouri Founder and CEO. “Inner Immune supports all-day immunity and digestion and gives consumers the benefits of multiple other supplements with a single beverage—all with daily essential vitamins and zero sugar or calories.
Beckman previously told NutraIngredients-USA that unique and scientifically-sound offerings are a must to compete in the probiotic category, and now she’s applying that belief to functional beverages. While Beckman said there was a major learning curve in this latest endeavor, she was able to make it happen—with a little help from her friends.
“There are major differences between the supplement and beverage categories—from margin structure to manufacturing—but having started my career in the beverage industry almost a decade ago, I was able to leverage my background and relationships to make our team’s jump into beverage as smooth as possible. When we decided to launch Inner Immune, we were only a few calls away from some of the best formulators and supply chain providers in the industry.”
A familiar name
Nouri originally developed Inner Immune as a powder formula that is mixed with water.
While consumers enjoyed Inner Immune’s taste and functionality, Beckman said they wanted a ready-to-drink alternative that would provide the same functional benefits.
“So, instead of making our consumers open, pour, and stir powder from a sachet, we took our Inner Immune formula and reinvented it as a tasty, 0-calorie, 0-sugar beverage,” said Beckman. “Life is tough and people are busy; the easier you make it for people to be healthy, the more likely people will be healthy. We think cracking open an immune support drink is about as convenient as we can make it.”