Team Liquid, a worldwide professional esports organization, recently announced that personalized health company Thorne is the official health and wellness partner of Team Liquid.
Through the multi-year collaboration, Thorne will offer personalized health and wellness solutions through quizzes, health tests and dietary supplements to support the Team Liquid community in optimizing peak performance, endurance, and recovery. This includes a wide spectrum – from the casual gamer to esports athletes.
Thorne will also elevate notable Team Liquid influencers – AverageJonas, Tiffae, Alixxa, and Acie – as brand ambassadors. The influencers will demonstrate their personalized wellness experiences with Thorne products through special events, sponsored streams and curated content.
According to the company, one way to establish individual needs is through testing and observation, which sets the basic roadmap for a well-designed performance fueling strategy. Thorne’s nutritional support products, testing, and solutions will support Team Liquid’s coaching, training, and cognitive performance teams, a move aimed at creating a well-rounded high-performance team.
Thorne HealthTech CEO, Paul Jacobson, told us that Thorne has always been interested in the esports space—it was just a matter of finding the right partner.
“Thorne and Team Liquid are kindred spirits – Thorne’s core pillars of safety, credibility, quality, and user experience align with Team Liquid’s nuanced and empathic approach to its community. The esports market is huge and from a health and wellness perspective is fairly untapped, so Thorne is excited to work with Team Liquid to reach professional esports athletes, casual gamers and esports fans,” Jacobson said.