Just Live, an athlete-owned performance CBD brand, has teamed up with health and wellness brand company Vertical Wellness to launch Just Live CBD Sparkling Water.
Professional skateboarder and multiple X-Games Gold Medal winner Paul Rodriguez founded Just Live with pro soccer star and World Cup winner Alex Morgan, NBA championship winner Klay Thompson, and motocross competitor Travis Pastrana to create a form of safe and natural recovery that supports both physical and mental well-being.
“There is no brand in the market with this kind of athlete-driven support. I couldn’t be more excited to launch Just Live CBD Sparkling Waters with our national distribution partners into our key retailer and hospitality partners in select markets,” said Vertical Wellness CEO Smoke Wallin.
Why athletes love CBD
The CBD sports nutrition sector got a boost when the World Anti-Doping Agency (WADA) removed the hemp-derived cannabidiol from its list of banned performance-enhancing substances in 2018.
Ever since, athletes around the world have praised CBD for its fast recovery component in cases of muscular inflammation, tear, and injury.
Wallin told NutraIngredients-USA that CBD is becoming part of athletes’ daily routine to manage pain and help recovery. He added that the athletes behind Just Live have exposed the benefits of CBD to a whole new audience.
“The benefits of CBD for athletes are pretty vast, ranging from pain relief to anxiety, anti-inflammation to sleep-wake cycles. For example, professional skateboarder Manny Santiago uses CBD to maintain total body wellness— particularly Just Live’s vegan CBD gummies — and when dealing with the inevitable injuries that come with such a physical sport, Manny says he turns to Just Live’s Pain Relief Roll-On Cream. Another example is 34 year old professional mountain biker, Cam Zink, who has gone through 13 surgeries, including four ACL reconstructions and six other knee surgeries. For Cam, he finds CBD to reduce both chronic and acute inflammation, and he also uses our Just Live CBD Sleep Gummies in place of traditional sleep aids that would usually leave him feeling cloudy or groggy the next day,” explained Wallin.