Probiotical plans to ride rising beauty-from-within tide to bigger US market presence

Nutrition & Life

Probiotical SpA, which is based in Novara, in Italy’s Po Valley, advertises more than 60 proprietary probiotic strains and more than 300 custom blends.  The company claims to have more than 2,000 strains overall in its portfolio covered by 80 families of patents.  The company has a long history under the leadership of the Mogna family of lactic acid bacteria production for the dairy industry. The current iteration of the firm was founded in 1985.

“Our extreme number of strains, as well as our full-spectrum expertise in strain development, testing and research, give Probiotical a greater understanding of both the highest growth categories such as gut health, and up-and-coming categories including the skin microbiome,” ​said CEO Vera Mogna. “We are extremely well positioned to focus on specific markets with specific applications.” 

Solid evidence for beauty-from-within

Beauty-from-within has been one of the categories that has been forecasted for imminent rapid growth for more than a decade.  But Mogna said there is now solid evidence that this trend is a real thing and not just the wishful thinking of marketing gurus and online personalities.

We are seeing consumers becoming more aware of the importance of clinically demonstrated benefits and of natural products with clean labels, and we have witnessed major growth in both research on the skin microbiome and the commercialization of topical and oral products targeting skin health,”​ Mogna told NutraIngredients-USA.

“Probiotical has been producing and conducting in vitro and clinical studies on probiotic strains for the last several years in the areas of atopic dermatitis and acne for customers in Europe,” ​she added.

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