Esports is the term used to refer to organized competitions in video gaming. Competitions organized through the League of Legends online battle platform has grown to a 12 leagues. In 2019 the platform’s world championships drew more than 100 million viewers.
Dietary supplement ingredient manufactures and finished goods marketers have been scrambling to address the demand from this market for nootropic ingredients that will improve player’s focus and reaction times as well as ingredients that will help keep them sharp during the games, referred to as ‘campaigns,’ that can last many hours.
The potential in the market is huge. By some measures, the global esports market topped $1 billion in 2021 and is forecast to grow to as much as $1.6 billion in 2024. Overall, the video game industry is sized at $135 billion, and the audience for the esports end of the sector is forecast to grow to reach 276 million by the end of next year.
Actionable insights for attendees
NutraIngredients-USA has lined up a panel of experts that will give attendees of the Sports & Active Nutrition Summit 2022 the most up to date information to thrive in this rapidly expanding market. The event is scheduled for Feb. 14, 15 and 16 at the Hyatt Regency Mission Bay Resort in San Dieg
Chief among these is academic expert Jason Chung, PhD, who has created the world’s first academic program specifically directed at esports. Chung adminsters the new program at New Haven University in Connecticut. HIs interdisciplinary approach to understanding the history, growth, and future of esports stems from his diverse international background in law, business, and public policy in both the public and private sectors.