The partnership to conduct cross-border sales of Tru Niagen and Tru Niagen PRO in Brazil marks the brands first move into Latin America.
Tru Niagen, Tru Niagen PRO and Tru Niagen Stickpacks are now available for sale in the Brazilian market on several cross-border marketplaces including www.saudecelular.com.br, www.mypharma2go.com, www.mundihealth.com and through HCP in-person sales.
“We are pleased to work with MyPharma2Go to introduce the healthy aging benefits of Tru Niagen to Brazil,” said Rob Fried, CEO of ChromaDex. “This moment marks a milestone as we amplify global growth plans for Tru Niagen. We look forward to continuing our partnership with the wonderful MyPharma2Go team on this Brazil cross-border strategy.”
MyPharma2Go, an American company focused on Brazil and Latin America, developed a cross-border e-commerce platform that allows patients to have direct access to international medicines and supplements, and monitors the international shipping process from origin to delivery.
André Di Donato, CEO and Founder of MyPharma2Go, commented: “In the last five years, our cross-border business has impacted more than 30,000 health professionals and has served more than 240,000 patients throughout Brazil. Through our partnership with ChromaDex and Tru Niagen, we will ensure our premium service delivers the best global products to our customers in Brazil.”
NR
In 2004, Dr Charles Brenner discovered that nicotinamide riboside (NR) is a potent precursor to nicotinamide adenine dinucleotide (NAD). NAD is an important cellular co-factor for improvement of mitochondrial performance and energy metabolism.